Privacy Policy
Effective Date: September 25, 2024
RocketLit, Inc. ("we", “us” or "our") offers the Rocketlit and InnerOrbit platforms, which are adaptive educational platforms designed to help students learn various subjects, including science and social studies and assess their understanding and application of their knowledge and skills through assessments (the “Platforms”). This Privacy Policy describes how we process personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website and social media pages) as well as our marketing activities, live events and other activities described in this Privacy Policy (collectively, the “Website”)). We may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
This Privacy Policy does not apply to information that we process as a processor or service provider on behalf of our customers with whom we have a contractual relationship (such as schools, districts, and home school instructors) (each, a “Customer”) while providing the Platforms to them. In addition, certain personal information processed on behalf of our Customers may be subject to the Family Educational Rights and Privacy Act (“FERPA”), meaning we will only use personal information that is considered to be “personally identifiable information” maintained as part of “education records” (as both are defined under FERPA) for legitimate educational interests, which include providing the Platforms to our Customers. Our use of information that we process on behalf of our Customers may be governed by our agreements with such Customers, and our Customers may also have their own privacy policies that govern their users’ personal information that is collected in connection with their use of our Platforms — such privacy policies will govern how each Customer processes personal information and explain any rights their users may have to such personal information (including any rights under FERPA). If you have concerns regarding your personal information that we process on behalf of a Customer or would like to exercise any of your rights with respect to such personal information, please direct your concerns or requests to that Customer.
Information you provide to us. Personal information you may provide to us through the Website or otherwise includes:
Contact data, such as your first and last name, salutation, email address, and phone number.
Demographic data, such as your city, state, country of residence, postal code, and age.
Profile data, such as the username and password that you may set to establish an online account on the Website or Platforms.
Communications data based on our exchanges with you, including when you contact us through the Website or the Platforms or communicate with us via chat features, social media, or otherwise.
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Third-party sources. We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:
Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Our Customers
Third-party services, such as services that you use to log into, or otherwise link to, your Website or Platform account. This data may include your username and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Website or Platforms, our communications and other online services, such as:
Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Website, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Communication interaction data such as your interactions with our email or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
For more information concerning our automatic collection of data, please see the Tracking Technologies section below.
Data about others. We may offer features that help users invite their contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.
Cookies and similar technologies. Some of the automatic collection described above is facilitated by the following technologies:
Cookies, which are small text files that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place.
Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
For information concerning your choices with respect to the use of tracking technologies, see the Your choices section, below.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations. We may use your personal information to:
provide the Website and Platforms;
enable security features of the Website and Platforms;
communicate with you about the Website or Platforms, including by sending Website or Platform-related announcements, updates, security alerts, and support and administrative messages;
communicate with you about events or contests in which you participate; and
provide support for the Website and Platforms, and respond to your requests, questions and feedback.
Service personalization, which may include using your personal information to:
understand your needs and interests;
personalize your experience with the Website and Platforms and our Website and Platforms-related communications; and
remember your selections and preferences as you navigate webpages.
Service improvement and analytics. We may use your personal information to analyze your usage of the Website and Platforms, improve the Website and Platforms, improve the rest of our business, help us understand user activity on the Website and Platforms, including which pages are most and least visited and how visitors move around the Website and Platforms, as well as user interactions with our emails, and to develop new products and services. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here:
https://tools.google.com/dlpage/gaoptout?hl=en.
Marketing. We and our service providers may collect and use your personal information for marketing purposes. For example, we may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt out of our marketing communications as described in the Opt-out of communications section below.
Events, promotions and contests. We may use your personal information to:
administer promotions and contests;
communicate with you about promotions or contests in which you participate; and
contact or market to you after collecting your personal information at an event.
Compliance and protection. We may use your personal information to:
comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Website and Platforms; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
Data sharing in the context of corporate events. We may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information, below.
To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Website and Platforms and promote our business.
Cookies and similar technologies. In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes:
Technical operation. To allow the technical operation of the Website and Platforms, such as by remembering your selections and preferences as you navigate the site, and whether you are logged in when you visit password-protected areas of the Website and Platforms.
Functionality. To enhance the performance and functionality of our services.
Analytics. To help us understand user activity on the Website and Platforms, including which pages are most and least visited and how visitors move around the Website and Platforms, as well as user interactions with our emails. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en.
Further uses. In some cases, we may use your personal information for further uses, in which case we will ask for your consent to use your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.
Service providers. Third parties that provide services on our behalf or help us operate the Website and Platforms or our business (such as hosting, information technology, customer support, delivery, marketing, consumer research and website analytics).
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
Partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Linked third-party services. If you log into the Website or Platforms with, or otherwise link your account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in us, financing of us, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of us as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
In this section, we describe the rights and choices available to all users.
Opt out of communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Website and Platforms may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.
Blocking images/clear gifs. Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about "Do Not Track", please visit http://www.allaboutdnt.com.
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
Linked third-party platforms. If you choose to connect to the Website or Platforms through other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Other sites and services
The Website and Platforms may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
We employ technical, organizational and physical safeguards that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
A user of the Website or Platforms who is under the age of 13 ("Child User") may only use the Website or Platforms with the express prior consent of a parent or legal guardian, unless (and where permitted by applicable law) an education institution consents on behalf of a parent or legal guardian in connection with the use of the Platforms for educational purposes.
If you are a parent or guardian of a Child User from whom you believe we have collected personal information in a manner prohibited by law, whose personal information you would like to have deleted, or if you would like to withdraw your consent, please contact us, and if your Child User accesses the Platforms through a Customer, please also contact the Customer. If we learn that we have collected personal information through the Website or Platforms from a Child User without the consent of the Child User’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
How does a Child User access the Platforms?
Child Users who access the Platforms directly do so by registering for an account on our Platforms.
Child Users who access the Platforms through a Customer cannot do so without first being provided access by the Customer.
What information about Child Users is visible to others?
No Child User’s information is made available or visible generally to the public through the Website or Platforms.
Accessing a Child User’s Personal Information
Where the Child User accesses the Website or Platforms directly, parents and legal guardians can review and access their Child User’s personal information by contacting us via email or logging into their connected account. Where the Child User accesses the Platforms through a Customer, parents and legal guardians can review and access their Child User’s personal information by contacting the Customer.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Website or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Website or the Platforms after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Website, Platforms and our business.